Adam Mosseri: Negativity Around AI Will Keep Growing
Instagram head Adam Mosseri says anger and anxiety about AI are likely to deepen, especially in creative industries. He points to concerns about ownership…
Instagram head Adam Mosseri says adam mosseri negativity around AI is likely to intensify, as creators and others worry about job displacement, content ownership and safety. He made the comments in an interview on the Colin and Samir podcast, where he also discussed Instagram’s approach to AI-generated posts.
The platform is requiring AI accounts to label themselves, but Mosseri said banning AI content is not practical. That leaves Instagram facing a difficult distinction: users should know when content is artificial, while the company still has to decide how to handle misleading material such as celebrity deepfakes.
Why AI is stirring frustration
Mosseri said concern about AI extends beyond young people and creative workers. In his view, the underlying anxiety is a fear of being left behind as the technology changes work and online content.
“It’s not only getting worse, it’s going to continue to get worse,” Mosseri said. He expects more frustration and anger over the next couple of years, some of it founded and some unfounded, and said the effects will reach people beyond the technology industry.
For creators, the worries are concrete. Mosseri cited fears that models could be trained on people’s content without their control, alongside concerns about safety and the possibility that AI could displace work. He said those anxieties can apply to content creators, engineers and mathematicians.
The comments came as Instagram launched widescreen and long-form video. They also land amid broader criticism of AI-generated material, including complaints about low-quality posts and questions over how platforms rank them.
Instagram’s approach to AI accounts
Mosseri said Instagram does not rank AI creators differently, but acknowledged that its systems may not rank AI-generated material as highly as non-AI content. “There’s a lot of great AI content out there, there’s also a lot of AI slop. Do we rank AI content as well as we rank non-AI content? Probably not.”
He also argued that people use the term “slop” too liberally. The distinction matters for a platform deciding whether to treat AI content as a category of its own or judge posts by their quality and the way they are presented.
Instagram began cracking down on AI-generated profiles in August, after introducing a label for AI accounts earlier this year. Mosseri said the platform is now starting to require those accounts to identify themselves so people can tell whether what they are seeing is real.
That labeling approach does not resolve every problem. Misleading AI material, including celebrity deepfakes, remains an issue, and Mosseri said Instagram is actively working out how to respond. He has also said he does not think banning AI content from the platform is practical.
The policy has a direct effect on how people interpret posts in their feeds: labels can signal that an account uses AI, while ranking decisions shape which material users encounter. Instagram is asking AI accounts to label themselves as it weighs how to handle fakes without excluding AI content altogether.
For Mosseri, the anger is not limited to creators or technology companies. He said the fear that people may be left behind is at the heart of many conversations about AI.
Source: theverge.com
