SBUX RSI Oversold: Stock Drops 2.64% (October 9, 2026)

Starbucks ended at $90.75 on Nasdaq, down 2.64% on the day, as shares closed at their lowest level in the past 20 trading days and slipped further into oversold territory. The move came with heavier-than-usual trading. The combination matters: selling pressure is persistent, but a low RSI and a narrow Bollinger Band suggest the stock may also be approaching a point where price movement accelerates or selling loses force.

Trend & Price Action

The share price is below both its 20-day simple moving average (SMA20), at $95.02, and its 50-day average, at $101.26. The SMA20 is falling, down 1.88% over five trading days, while the latest weekly and monthly changes are losses of 4.18% and 8.09%, respectively. Together, those readings describe a weakening trend rather than a one-day setback. There has been no recent moving-average crossover to signal a fresh change in direction. The price is also below the lower Bollinger Band, $91.65, with a %B reading of -13%. Bollinger Bands track how far a price has moved relative to its recent average and volatility; trading below the lower band can reflect intense selling, but does not by itself confirm a reversal. The squeeze—band width at 7.1%—means recent price swings have narrowed. A breakout from that compressed range can bring sharper movement, though the direction is not predetermined. [ GRAFIK-HARGA ]

Oscillators & Momentum

The 14-day Relative Strength Index (RSI), a measure of recent buying and selling pressure, is 28.7, below the conventional 30 threshold for an oversold reading. That signals the decline has been unusually forceful in the period measured. It can precede a bounce, but oversold conditions can persist while a downtrend remains intact. The Stochastic reading is neutral, with %K at 36.2 and %D at 39.8. Unlike the RSI, it does not yet show a clear turn higher. The MACD offers a limited counterpoint: its reading is -2.354, just above the -2.379 signal line, leaving a slightly positive histogram of 0.024. This suggests short-term downward momentum may be easing, but both MACD lines remain below zero, so the broader momentum picture is still weak. [ GRAFIK-MOMENTUM ]

Volatility, Volume & Key Levels

Volume reached 12,763,400 shares, or 1.4 times the 20-day average of 8,953,265. Higher volume during a decline indicates that the move attracted more participation than usual. On-Balance Volume (OBV), which tracks whether volume is flowing more with rising or falling prices, is also declining—another sign that buying has not yet convincingly absorbed the selling. Average True Range (ATR) is $2.30, equal to 2.5% of the share price. ATR measures typical price movement, not direction; here it indicates moderate daily volatility around a stock already testing a key short-term floor. The $90.75 20-day support is the immediate level to watch, although the latest close sits on it, leaving little evidence of a rebound so far. If that level fails, the three-month low of $87.35 is the next clearly defined reference in the supplied data. On recovery, the lower Bollinger Band at $91.65 is the first nearby hurdle, followed by the SMA20 at $95.02. The 20-day resistance is $99.07. A move back above the averages would offer stronger evidence of trend repair than an oversold bounce alone.

Technical Verdict: HOLD (wait & see)

The indicators are mixed, but the trend and volume evidence lean bearish while oversold momentum and a slightly positive MACD histogram leave room for a short-term rebound. The verdict rests on three signals: price below falling moving averages; RSI at 28.7 and below the lower Bollinger Band; and heavier trading with declining OBV. It is invalidated if the price falls below $87.35, the three-month low.

• Ideal entry range: $91.65–$95.02, spanning the lower Bollinger Band and SMA20; this is a technical reference zone, not a prediction of recovery.
• Exit target: $99.07, the 20-day resistance.
• Stop-loss protection: below $87.35, the three-month low.

For non-traders, HOLD means the chart has not yet shown enough evidence to resolve whether the decline is stabilizing or continuing.

Market data: exchange data via Yahoo Finance, as of October 10, 2026, 03:00 WIB. Technical analysis is not an investment recommendation.

Summary Data SBUX

Last price	90.75 USD
Change 1 day / 5 days / 1 month	-2.64% / -4.18% / -8.09%
Trend / MA-cross	downtrend / none
SMA20 / SMA50	95.02 / 101.26
RSI (14) / Stochastic %K	28.7 / 36.2
Bollinger %B / ATR	-13% / 2.30
Support / Resistance 20 days	90.75 / 99.07
Data as of	10 October 2026 03:00 WIB

Disclaimer: This technical analysis is generated automatically from exchange data (via Yahoo Finance) and indicators calculated by JournalArta, for information and education only. The verdict and the entry, target and stop-loss levels are not investment advice or a solicitation to buy or sell any security. Investment decisions and their risks rest solely with the reader.