WOWOW Wins Exclusive Japan Rights to WTA Tour for 2027 Through 2030
WTA Ventures and WOWOW announced a four-year media rights deal giving the Japanese broadcaster exclusive WTA Tour coverage from 2027 to 2030, covering WTA 1000, 500 and 250 events and the WTA Finals. WOWOW also airs the 2026 WTA Finals in Japan.
WOWOW becomes exclusive home of the WTA Tour in Japan from 2027 through 2030 under a four-year media rights agreement announced with WTA Ventures on November 13, 2026.
The deal covers WTA 1000, WTA 500 and WTA 250 tournaments, plus the season-ending WTA Finals. It brings year-round live coverage of women's professional tennis back to Japanese audiences.
WOWOW will also exclusively broadcast the 2026 WTA Finals in Japan, under a separate agreement with DAZN. That tournament runs at the Indian Wells Tennis Garden in California from November 8-15 and features the season's top eight singles players and doubles teams.
Who Japanese viewers can follow
Japan's best-known name in the field is Naomi Osaka, a four-time Grand Slam champion, former World No. 1 and current World No. 17. Viewers will also be able to watch the next generation of Japanese players.
Global stars named in the announcement include Aryna Sabalenka, Coco Gauff, Iga Swiatek and Elena Rybakina.
WOWOW already broadcasts all four Grand Slam tournaments in Japan. It will expand its tennis offering with the year-round WTA Tour coverage from 2027.
What the WTA said
WTA Ventures CEO Marina Storti said Japan "has a proud tennis heritage and has produced some of the most recognizable and successful players in our sport." She said the tour was "delighted to partner with WOWOW to establish a new long-term home for the WTA in the market."
Storti added that WOWOW "has an outstanding track record in tennis and shares our ambition to showcase the personalities, rivalries and world-class competition that make the WTA so compelling."
She said the partnership gives the tour "an important platform to reconnect with existing tennis fans, reach new audiences and build greater visibility and value for women's tennis in Japan."
The WTA Finals championship matches will also simulcast for free on Tennis Channel 2, according to the announcement.
