Jason Blum and James Wan Rename Company Blumhouse Atomic
Dan James Wan mengganti nama perusahaan gabungan Blumhouse dan Atomic Monster menjadi Blumhouse Atomic. Dua label lama tetap beroperasi di bawah perusahaan…
Jason Blum and James Wan have renamed their combined company Blumhouse Atomic, two years after Blumhouse and Atomic Monster merged. The new name replaces Blumhouse Atomic Monster, while both studios remain separate labels developing movies and television.
The change gives the horror company a shorter identity without folding its two creative brands together. Its films have earned $2.5 billion at the box office since the merger, against production budgets of $330 million.
Why did Jason Blum and James Wan rename the company?
Blum said the merger had created more opportunities while preserving the creative freedom and financial discipline of an independent company. He also pointed to ways to take stories beyond theaters, including television, games and live experiences.
“When we merged our companies, we believed the whole would be greater than the sum of its parts, and that is exactly what has happened,” Blum said.
He credited Wan with building the horror franchises The Conjuring, Insidious and Saw. Under the new structure, Blumhouse and Atomic Monster will retain separate labels, with their respective teams continuing to develop films and television shows.
The box office figures show the scale of the business behind the rebrand. Obsession led with $525 million worldwide, followed by The Conjuring: Last Rites, which earned nearly $500 million globally, and Backrooms, with $400.6 million worldwide.
What projects are coming from Blumhouse Atomic?
The company’s upcoming slate includes River, The Revenge of La Llorona, The Exorcist: Martyrs, Anything But Ghosts, Paranormal Activity, Molepeople, Blair Witch, Sleepover and Seasons. It is also developing new versions of Paranormal Activity, Blair Witch Project and Saw. Wan will produce Saw after the company bought back into the Lionsgate franchise.
The shift also puts a focus on finding filmmakers who can make distinctive genre films on smaller budgets. Blumhouse Atomic appointed Sam Zimmerman as senior vice president of development and acquisitions to oversee projects with budgets under $5 million. The company also signed a first-look deal with horror producers Divide/Conquer for high-concept genre films designed to be made at a controlled cost.
That approach has gained attention after Backrooms and Obsession prompted studios to compete for emerging filmmakers able to make a strong impact with smaller budgets. Blumhouse Atomic also secured Curry Barker’s first film deal after Obsession, for an unspecified project at Universal.
Wan said supporting new voices is personal to him because he began with a small film and people willing to take a chance on it. He named Kane Parsons, Curry Barker, Josh Giuliano and Dylan Clark among the filmmakers he has worked with, adding: “We want to give them the freedom to make something distinctive and build relationships that last beyond one film.”
