Taylor Swift Turns Heads in Tommy Hilfiger at Chiefs Game
Taylor Swift wore a red-and-pink striped Tommy Hilfiger sweater polo and a necklace with Travis Kelce's number 87 at the Kansas City Chiefs' game against the New York Jets on November 8. Kelce is a Tommy Hilfiger ambassador, and the sweater reportedly sold out within minutes.
Taylor Swift turns heads at Arrowhead Stadium on Sunday, November 8, wearing a red-and-pink striped Tommy Hilfiger sweater polo to the Kansas City Chiefs' game against the New York Jets. The brand has a direct link to her husband, Travis Kelce.
The 36-year-old singer watched from her usual suite. Kelce, 37, became a Tommy Hilfiger ambassador earlier this year.
A sweater that sold out
Page Six reported that the cable-knit sweater was on sale for $56 at kickoff. It sold out within minutes of Swift appearing on television, according to the report.
Swift also wore her custom Stephanie Gottlieb necklace featuring Kelce's jersey number, 87. The diamond-encrusted piece previously appeared in her outfit at the 2024 Super Bowl.
She went with her parents, Andrea and Scott Swift, and longtime friend Karlie Kloss.
The Tommy Hilfiger link
Kelce announced his partnership with Tommy Hilfiger in March 2026. His first campaign for the brand launched in September.
The couple's dog, Wendy, appeared in that campaign and made her fashion debut alongside the Chiefs tight end.
Kelce arrived at the stadium in Tommy Hilfiger too. He wore a color-blocked Tommy Hilfiger x FRGMT regatta jacket with black pants, a New Era x Cleveland Guardians cap and Nike Air Jordans. A Rolex watch, Louis Vuitton sunglasses and a monogram necklace finished the look.
Swift's mother joined in. Andrea wore a black sweater reading "Karma Is The Guy On The Chiefs," a nod to Swift's song "Karma," which she changed during her "Eras Tour" performances after her relationship with Kelce began.
Earlier game-day looks this season
Swift has kept attending Chiefs home games during the 2026 NFL season, often working the team's colors and personalized jewelry into her outfits.
On October 18, against the Los Angeles Chargers, she wore a red Louis Vuitton bodysuit and her signature red lipstick. On September 20, against the Indianapolis Colts, she chose a Wear by Erin Andrews Chiefs tank top and belted jeans, plus a custom Catbird necklace engraved with 87.
At the home opener against the Denver Broncos, she wore a red gingham polo dress from Guest in Residence, the brand founded by her close friend Gigi Hadid.
Swift no longer regularly makes the pregame tunnel appearances that drew attention earlier. Cameras still catch her watching Kelce from a private suite.
Kelce's touchdown
Swift watched Kelce score in the third quarter. On fourth-and-1, quarterback Patrick Mahomes delivered a two-handed shovel toss to Kelce near the goal line, and he carried it in for a 1-yard touchdown. Kansas City's lead grew to 21-12.
The play first looked like a passing touchdown, but officials ruled the backward toss a handoff and credited Kelce with a rushing score. The review continued even after kicker Harrison Butker and the special teams unit lined up for the extra point.
The touchdown came in Kelce's 200th career NFL game.
