Coles Share Price Little Changed: Down 1.5% in Five Sessions
Technical analysis of Coles stock on November 13, 2026: price 22.24 AUD, trend downtrend, RSI 42.3, support 21.25, resistance 24.55.

ASX data for Friday, November 13, 2026 show Coles Group (COL.AX) closed at A$22.24, unchanged on the day, with zero bullish and three bearish technical signals on JournalArta's screen: a fresh death cross, a bounce into the 20-day average inside a downtrend, and a downtrend confirmed by falling on-balance volume (OBV). The grocer's price has slipped 1.46% over five days and 6.59% over one month.
Why Coles is in focus today
Selected automatically from 2 ASX (Australia) stocks by a technical-signal score with daily weighted randomisation — not a recommendation.
Trend & Price Action
The structure is weak. The stock sits below its 20-day average at 22.90 and its 50-day average at 23.13. The death cross formed four sessions before the latest session, when the 20-day average cut below the 50-day. A death cross means recent prices are, on average, lower than the longer-run norm. It is a lagging signal, so it confirms a decline that had already started.
The 20-day average itself fell 1.59% over five days. That is the slope of the average, not the share price's move. A falling average acts as a ceiling that sellers can defend.

As the chart shows, price sits near the lower third of its 20-day range. The 20-day support is 21.25 and resistance is 24.55, putting the close at 30% of that range. The three-month high and low are 24.75 and 20.47. Coles is closer to the floor of its recent band than the ceiling.
Not a collapse. A slow grind lower.
Oscillators & Momentum
The momentum gauges lean negative without screaming oversold. RSI(14) is 42.3, in neutral territory: sellers have the upper hand, but the reading is nowhere near the stretched levels that often precede a rebound. The Stochastic %K of 49.5 and %D of 48.9 are almost level, which says short-term momentum has stalled rather than turned.
MACD, which tracks the gap between fast and slow price averages, adds the clearest negative signal. The MACD line is -0.321 against a signal line of -0.299, leaving a histogram of -0.022. The histogram is small, so downside pressure is present but not accelerating.

Taken together, the oscillators confirm the trend rather than challenge it. None of them shows the kind of divergence, where price falls but momentum improves, that would hint at a bottom.
Volatility & Volume
Bollinger Bands, which wrap price in a range of two standard deviations around the 20-day average, run from 20.74 to 25.06 with the midline at 22.90. %B is 35%, meaning price sits a little below the middle of the channel. Band width is 18.9%, a normal reading, so the data show no squeeze that would signal an imminent sharp move. The 14-day average true range (ATR) is 0.64, or 2.9% of the price, which is moderate volatility.
Volume tells a quieter story. Friday's turnover was 1,696,476 shares against a 20-day average of 3,742,962, a 0.5× reading that marks thin trading. Thin volume on a flat day suggests few participants were willing to push price either way. OBV, which adds volume on up days and subtracts it on down days, is falling. That shows selling volume has outweighed buying volume over the period and fits the downtrend reading.
Key Levels & Scenarios
Immediate resistance sits at the 20-day average of 22.90 and then the 50-day average of 23.13. A close back above both would challenge the death-cross reading. The ceiling for the bearish case is 23.34, above which the current setup no longer holds.
On the downside, the first marker is the 20-day support at 21.25. A failure to hold it would expose the lower Bollinger Band at 20.74 and the three-month low of 20.47. Below that lies untested ground.
Technical Verdict: SELL
JournalArta's research model rates Coles SELL with a score of -84 on a scale from -100 to +100, where -60 or lower triggers a sell call. Three factors drive it:
- Death cross: the 20-day average sits below the 50-day, and price is below both.
- Momentum: the MACD histogram is negative at -0.022, and RSI at 42.3 offers no sign of a reversal.
- Participation: falling OBV and volume at 0.5× the 20-day average show no buying support.
The levels below come from the model and are valid until 11 Dec 2026:
- Entry range (sell zone): 22.24 – 22.72
- Exit target 1: 20.59
- Exit target 2: 18.94
- Stop loss: 23.34
- Reward/risk: 1.5 to target 1, 3.0 to target 2
The verdict is invalidated if price rises above 23.34. This is technical analysis based on market data, not an investment recommendation.
In plain terms: Coles' share price is drifting lower on weak momentum and light buying, and the chart gives no reason yet to expect a turn.
Summary Data Coles
| Last price | 22.24 AUD |
| Change 1 day / 5 days / 1 month | 0.00% / -1.46% / -6.59% |
| Trend / MA-cross | downtrend / death |
| SMA20 / SMA50 | 22.90 / 23.13 |
| RSI (14) / Stochastic %K | 42.3 / 49.5 |
| Bollinger %B / ATR | 35% / 0.64 |
| Support / Resistance 20 days | 21.25 / 24.55 |
| Data as of | 13 November 2026 12:13 WIB |
| JournalArta research verdict (score) | Sell (-84) |
| Sell zone | 22.24 – 22.72 |
| Target 1 / 2 | 20.59 / 18.94 |
| Stop loss | 23.34 |
| Reward/risk | 1.5 / 3.0 |
Today's full Buy and Sell list for US stocks →
Disclaimer: This technical analysis is generated automatically from exchange data and indicators calculated by JournalArta, for information and education only. The verdict and the entry, target and stop-loss levels are not investment advice or a solicitation to buy or sell any security. Investment decisions and their risks rest solely with the reader.
Track Coles share price daily: live levels, support/resistance and our full Coles analysis history.
Take the quizWhat Kind of Holiday Spender Are You? Take the Black Friday QuizStart →- 1Mavericks Surfers Race to California for Waves Near 50 Feet

- 2NYC Medical Examiner Has Not Determined Cause of Death of Beau Rose Jessup

- 3Rugby League World Cup Final 2026: Kick-Off Times and How to Watch Kangaroos v New Zealand

- 4Mountaineer Finds Ice Age Cave Bear Graveyard in the Dolomites

- 5I’m A Celebrity 2026 Line-Up: Rooney Leads 11 Stars Into Jungle

Lifestyle7 Signs Your Social Battery Is Running Low (and Why You Keep Cancelling Plans)
Lifestyle · Food & HealthThanksgiving Food Safety: How Long Leftovers Last and the Safe Turkey Temperature
Lifestyle7 Quiet Habits of Emotionally Intelligent People, According to Psychologists
LifestylePeople Who Don’t Like Celebrating Their Birthday Often Share These 7 Traits















