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Technology · Gadgets

Google Pixel Tag: $29.99 Tracker Goes on Sale for Android

Google’s Pixel Tag is now on sale, giving Android users a Bluetooth and ultra-wideband tracker that works with the Find Hub app. The $29.99 device can ring nearby items, share its location with up to 10 people and use a network of Android devices to help locate belongings farther away.

By matthew jonathan
November 11, 20262 min read
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Google Pixel Tag: $29.99 Tracker Goes on Sale for Android
Google Pixel Tag

Google’s Pixel Tag went on sale Tuesday for $29.99, giving Android users a way to track belongings through the Find Hub app.

The Bluetooth and ultra-wideband tracker can help locate items such as keys, wallets and bags. Android users can follow visual distance and directional guidance to find a tag nearby.

Tracking nearby and lost items

A built-in speaker plays a chime to help users find a nearby item. The tag also has a physical button: press it twice to ring a misplaced phone.

Users can choose among three chime volume levels in Find Hub, with the loudest setting reaching around 80 decibels.

For items that are farther away, the tag can use Google’s network of more than a billion Android devices globally. Nearby devices can identify a lost tag and share its location with its owner, who can see it on a map in Find Hub.

Owners can put a Pixel Tag in Lost mode and share their email address, phone number and a short message for someone who finds it. When the tag returns within range of its owner’s phone, the app automatically marks it as found.

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Find Hub also lets users share a tag’s location with up to 10 people, a feature that could help groups keep track of shared belongings.

Design, battery and compatibility

The Pixel Tag is oval-shaped and slimmer than Apple’s AirTag. It measures 1.1 inches wide, 1.8 inches tall and 0.2 inches thick, and weighs 0.4 ounces with its battery.

The device uses a replaceable CR2032 coin-cell battery. Google says it has up to one year of battery life to start.

Its body is made from stainless steel and has an IP67 rating for water and dust resistance. Google says the tag can withstand a maximum depth of 1 meter for up to 30 minutes.

The Pixel Tag pairs with devices running Android 9 or newer using Fast Pair. It comes in silver and pale green, and is available individually or in a four-pack for $99.99.

The tag also supports NFC, which connects a user to the device’s settings when they tap it. Bellroy is launching keychain cases for the tracker, which will be sold through the Google Store.

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