Malaysia's Anwar Ibrahim Launches AI Avatar for Public WhatsApp Queries
Malaysia's PM Anwar Ibrahim introduces 'PMX AI', a digital avatar on WhatsApp enabling citizens to interact and share feedback directly with the government.
KUALA LUMPUR — Malaysian Prime Minister Anwar Ibrahim has launched a digital avatar powered by artificial intelligence to handle public inquiries directly via WhatsApp. The service, dubbed "PMX AI," allows citizens to interact with a virtual version of the nation's leader to voice concerns, feedback, and policy aspirations.
The service is accessible through the dedicated number +60378850523. Users can send questions to the avatar, which then generates automated responses. The initiative, announced in Kuala Lumpur and reported on Monday, July 20, 2026, marks a significant shift in how the head of government engages with the public. It moves beyond traditional speeches or standard social media posts, placing a digital version of the leader directly within a commonly used messaging platform.
Bridging the Government-Citizen Gap
Anwar expressed that the project aims to foster a more inclusive political environment. He emphasized that national development and policy-making should be grounded in the voices and desires of the people. By utilizing a readily available channel like WhatsApp, the government seeks to lower the barrier for citizens to participate in national discourse.
The name "PMX AI" combines the leader's title—PMX, referring to his role as Malaysia's 10th Prime Minister—with the artificial intelligence technology powering the interaction. The utility is designed for simplicity. Citizens do not need to navigate separate apps or specific websites; they can send messages as they would in daily communication. The system provides instantaneous responses, operating independently of formal press conference schedules or official event hours.
Technical Development and Strategic Vision
The PMX AI avatar was developed by Zetrix AI. While detailed technical specifications regarding the avatar's training parameters remain limited, the primary function is clear: providing a digital surrogate for the Prime Minister that remains on standby to process public input.
This initiative carries a distinct political message. By encouraging citizens to share their views, concerns, and aspirations via an AI, the administration is signaling a desire to appear more responsive and accessible. It frames technology not merely as a modern tool for display, but as a functional conduit for governance and public sentiment collection.
At this stage, the service is fully operational. The government has prioritized WhatsApp due to its near-ubiquitous presence among the public, ensuring that the technology serves as a bridge for communication rather than an obstacle. The platform remains open for citizens to submit queries to the +60378850523 interface.
