Black Friday 2026 and Cyber Monday: Dates, Early Sales, Fake Discounts, Your Rights
Black Friday 2026 falls on Friday 27 November and Cyber Monday on Monday 30 November, though the selling has already started in several markets.
Black Friday 2026 falls on Friday 27 November and Cyber Monday on Monday 30 November, though the selling has already started in several markets. Walmart, Target and Best Buy have published US calendars. Currys, Argos, AO and Boots opened UK sales in late October. Amazon Australia has set 17 to 30 November, and Walmart Canada begins on 12 November. As of 7 November we found no published Black Friday window from Amazon in the US, UK or Canada, and no dated Black Friday announcement from Shopee or Lazada in Singapore.
Last updated: 7 November 2026
The dates
| Date | What it is |
|---|---|
| Thursday 26 November | US Thanksgiving. Target and Best Buy stores close for the day |
| Friday 27 November | Black Friday in the US, UK, Australia, Canada and Singapore |
| Monday 30 November | Cyber Monday |
Those are the fixed points. Everything around them is the retailer's choice, and the labels have stretched a long way. Walmart's US "Cyber Monday" runs to 2 December. Best Buy's Cyber Week deals run from 1 to 6 December. Walmart Canada's Black Friday lasts two weeks.
Who has announced what
Status as of 7 November. Where a retailer's own page could not be opened, the source is named.
United States
| Retailer | Status |
|---|---|
| Walmart | Announced 26 October. Early Black Friday Deals 12–15 November; Black Friday 23–29 November; Cyber Monday 30 November–2 December, online only. Online events open at 12:01 a.m. ET, in-store events at 6 a.m. local. Some online deals go to Walmart+ members first for 24 hours |
| Target | Early Black Friday sale 5–7 November, ending today. Daily deals from 1 November to 24 December. Closed on Thanksgiving; stores open at 6 a.m. local on Black Friday. Cyber Monday mentioned, with no details |
| Best Buy | Announced 27 October. Early deals from 6 November; ten days of Black Friday doorbusters and deals from 19 November; Cyber Week 1–6 December. Stores closed on Thanksgiving, with the site and app still selling |
| Amazon | Confirms the 27 and 30 November dates and points to early deals in its Holiday Shop. No Black Friday Week dates published. Its 2025 event ran 20 November–1 December and was announced on 9 November last year |
United Kingdom
| Retailer | Status |
|---|---|
| Currys | Started 28 October, ending 1 December, per MoneySavingExpert. Price guarantee has returned, according to Which? and MoneySavingExpert |
| AO | 28 October–1 December, per MoneySavingExpert |
| Boots | Started 28 October, per MoneySavingExpert |
| B&M | Started 29 October, while stocks last, per MoneySavingExpert |
| Argos | Started 30 October, per MoneySavingExpert. Marked items carry a price guarantee to 25 December, paid as a voucher |
| B&Q | 30 October–30 November, per MoneySavingExpert |
| John Lewis | No official start date found. Which? headlined its 6 November guide as live deals; MoneySavingExpert says a sale it predicted for 30 October did not begin then |
| Amazon UK | No dates found. MoneySavingExpert's 19–30 November is labelled a prediction |
Australia
| Retailer | Status |
|---|---|
| Amazon Australia | Announced: midnight AEDT 17 November to 11:59 p.m. AEDT 30 November |
| Kmart | On its site: OnePass early access 8 p.m.–midnight AEDT on 25 November; general sale from 8 a.m. AEDT on 26 November |
| JB Hi-Fi | Finder reports discounts but says the Black Friday sale has not formally begun |
| Harvey Norman | Early price cuts reported by ChannelNews on 2 November. No sale dates found |
| Myer | Early offers listed by Finder. No sale dates found |
Kmart's page also promises an online preview on "Thursday 16 November". That date is a Monday in 2026, so the preview timing remains unconfirmed. Comparison sites list start dates for many other Australian chains, but the ShopBack calendar we checked describes its own dates as editorial estimates.
Canada
| Retailer | Status |
|---|---|
| Walmart Canada | Announced 30 October. Early deals online from 12 November; two weeks of Black Friday deals online from 9 p.m. EST on 18 November and in stores from 19 November; Cyber Monday online from 9 p.m. EST on 29 November |
| Canadian Tire | Early Black Friday Week 1 deals on its site, reported as starting 5 November. Confirms 27 November |
| Best Buy Canada | Early deals live, per Yahoo Canada on 6 November. "Black Friday Price" badge items are described as protected against further drops. Its own page could not be opened |
| Amazon.ca | No Black Friday dates found. Yahoo Canada reports discounts in its Deals Store |
Singapore
| Retailer | Status |
|---|---|
| Amazon Singapore | No 2026 dates found. Its Black Friday page was unavailable when we checked. One local guide says it usually runs a week-long event |
| Shopee, Lazada | No Black Friday dates found. ShopBack Singapore names 11.11 and 12.12 as their headline events and says campaign dates appear in their apps |
For Singapore shoppers, that makes the calendar a three-step affair: 11 November, 27 November, 12 December. ShopBack's guides stress that participation is each store's own decision every year.
How to tell a real discount
The sharpest numbers come from Which?. Published in November 2025, its study tracked 175 home, tech and health appliances at eight UK retailers from May 2024 to May 2025. Across the sample, 83% were the same price or cheaper at least once outside the four-week sales period. By retailer, the figure ranged from 55% to 94%. None of the deals was at its lowest price of the year on Black Friday 2024 itself.
Regulators are now putting money behind the point. On 14 October 2026 the UK's Competition and Markets Authority announced fines of about £6 million under its new direct powers. Wayfair must pay £4.8 million: its "Daily Deals" and "Flash Deals" carried countdown timers, yet many products stayed at the same or a lower price after the deadline. Appliances Direct was fined £1.2 million and Gold's Gym £45,000. All three admitted breaches and settled early. The regulator can fine firms up to 10% of global turnover.
CMA chief executive Sarah Cardell framed the campaign last November around a simple test: "the price they see is the price they'll pay".
Each market has its own version of the rule on "was" prices:
- UK: the CMA says a reduction claim misleads once it no longer reflects the item's usual price. Its example is a £120 product cut to £90 for so long that £90 has become normal.
- US: the Federal Trade Commission's pricing guides say a former price must be genuine and regularly offered to the public. An inflated price set up to allow a large reduction is fictitious.
- Australia: the ACCC reviewed 50 retailers in its 2025 Black Friday sweep and found concerning claims at about half. Its targets include countdown timers, "sitewide" sales with buried exclusions, "up to" claims and was/now pricing. In September 2026 James Lane paid A$19,800 and Vuly A$39,600 in penalties over alleged false urgency in their 2025 sales.
- Canada: the Competition Bureau applies two tests to a regular price. More than half of sales must have been at that price or higher, or it must have been offered in good faith at that level for a substantial period, usually within a year of the promotion.
- Singapore: competition regulator CCCS says discounts should be measured against a genuine previous price. In February 2025 it reported that OSIM's "usual prices" on several products had not actually been offered to consumers during the period it examined.
The checks these bodies and Which? describe are mostly unglamorous. Look at the price before the sale starts. Which? names PriceRunner for price histories across retailers and camelcamelcamel for Amazon. Compare identical model numbers and the total including delivery, as the FTC suggests. Read what "up to" covers: MoneySavingExpert's sample of 10 items at one UK chain found a typical 24% off under an "up to 40%" banner.
Price guarantees are a separate promise with their own limits. Argos's covers later price drops at Argos, not rivals going cheaper, according to MoneySavingExpert. Target and Best Buy's holiday guarantees also match only their own later prices. Which? and MoneySavingExpert give different registration deadlines for Currys's guarantee, 1 December and 27 November respectively, so Currys's published terms are the ones that count.
Scams and where to report them
The warning signs repeat across borders. The FTC's latest holiday alert we could find, from November 2025, flags social media ads offering brand names at unusually low prices, and sellers who insist on gift cards, wire transfers, payment apps or cryptocurrency. Canadian federal agencies warn about lookalike web addresses and needlessly complicated checkouts. Singapore police warn against advance payments and direct bank transfers, and sellers who move the conversation to messaging apps.
If money has gone, the bank comes first in the Australian and Singaporean official guidance, because it can stop further transactions.
| Country | Where to report |
|---|---|
| US | ReportFraud.ftc.gov. Card disputes go to the issuer, with a letter due within 60 days of the first bill showing the error |
| UK | Report Fraud, the Action Fraud replacement: reportfraud.police.uk or 0300 123 2040 (England, Wales, Northern Ireland). In Scotland, Police Scotland on 101. Forward scam texts to 7726. Citizens Advice consumer helpline: 0808 223 1133 |
| Australia | Bank first, then Scamwatch. Cybercrime reports to police through cyber.gov.au. IDCARE helps with identity misuse. Misleading sale ads can be reported to the ACCC, with images |
| Canada | Local police first if you are a victim, then the Canadian Anti-Fraud Centre: reportcyberandfraud.canada.ca or 1-888-495-8501. Fake sales go to the Competition Bureau's complaint form |
| Singapore | Bank first, then a police report online or at a Neighbourhood Police Centre. Police hotline 1800-255-0000. ScamShield helpline 1799, open 24 hours, or go.gov.sg/scamreport. Report e-commerce sellers to the platform as well |
Return rights by country
| Country | Changed your mind | Faulty goods |
|---|---|---|
| US | Mostly store policy. FindLaw says most states have no specific refund law; those that do mainly require the policy to be disclosed | Express and implied warranties can require repair, replacement or refund |
| UK | Online: 14-day cooling-off period from the day after delivery, with exceptions such as personalised goods. In store: no automatic right | Full refund within 30 days. After that, one repair or replacement first. Faults within six months are presumed present at delivery |
| Australia | Retailers need not refund or exchange | Consumer guarantees apply, including on sale items. A major failure gives the choice of refund, repair or replacement. "No refunds" signs are unlawful |
| Canada | Ontario: stores are not legally required to refund or exchange. Rules are provincial | Varies by province. Ontario's Consumer Protection Act covers online deals above $50 and requires disclosure of return terms |
| Singapore | Not covered by the Lemon Law | Repair or replacement first, then price cut or refund. Defects reported within six months are presumed present at delivery |
The UK cooling-off and in-store wording above follows Citizens Advice guidance for England. Faulty-goods rules follow the Which? summary of the Consumer Rights Act 2015. Which? adds that UK credit card purchases between £100 and £30,000 can also be claimed under Section 75 of the Consumer Credit Act.
Retailers can go further than the law, and some extend their windows for the season. Best Buy lets purchases made from 30 October to 31 December come back until 15 January 2027, or 31 January for My Best Buy Plus and Total members. Target's extension covers purchases from 1 November to 24 December, with a window opening on 26 December. Most electronics and entertainment items run to 24 January 2027; Apple, Beats and mobile phones to 8 January. In the US, the FTC notes that sale and clearance goods often carry different return rules, so the policy on the item is the one that applies.
Frequently asked questions
When is Black Friday 2026?
Friday 27 November 2026, with Cyber Monday on Monday 30 November. The dates are the same in the US, UK, Australia, Canada and Singapore, although retailers' sale windows differ widely.
Has Amazon announced its Black Friday dates?
In Australia, yes: 17 to 30 November. As of 7 November we found no published Black Friday Week dates for the US, UK or Canada, and Amazon's Singapore page was unavailable when we checked.
How can I tell whether a Black Friday discount is genuine?
Compare the current price with the item's history before the sale, not with the retailer's "was" price. Regulators in all five markets treat invented or inflated former prices as a problem, and Which? found most deals in its study were matched or beaten at other times.
Can I return something I bought on Black Friday?
Faulty goods are protected in all five countries, on terms that vary. Changing your mind is different: the UK gives 14 days on online orders, while elsewhere it generally depends on the store's own policy.
What to watch next
The next dates arrive quickly: 11.11 in Singapore on Wednesday, Walmart's US and Canadian early events on 12 November, Amazon Australia on 17 November and Best Buy's main run on 19 November. Amazon's US announcement is the obvious gap, since last year's came on 9 November, eleven days before its event began.
Enforcement moves more slowly. The ACCC says it will keep monitoring discount claims after the September penalties, and the CMA says it has investigations under way across ticketing, gyms, homeware, online reviews and air travel. Which? said in January that Report Fraud was expected to extend to Scotland during 2026. We will update this page as retailers fill in their calendars.
